- Amazing venue in the heart of Berlin!
- Great conference specialized entirely on digital products for kids. Key notes from top industry speakers!
- Lessons learned, key insights and important take-aways from the best digital toy developers, illustrators, authors and programmers.
- No sponsors for a maximum of impact and independence.
- Informal meetup on the evening before the conference
- Possibility to showcase your apps to an international audience
The Kids Want Mobile is Europe´s kids digital conference!
With guests from all over the world, The Kids Want Mobile is guaranteed to be a creative, up-to-the-minute and innovative event. Everybody engaged in the field of digital kids products – from illustrators, authors, directors, developers, game designers to producers and app stores – is warmly invited to join us for an exciting day full of talks, networking and good food and coffee in the heart of Berlin.
This event is not sponsored by any big (or small) brands rather it’s independently organized to keep this conference purely about what we love the most, sharing lessons learnt, best practices and learning from the best!
The talks are put online on our website after the conference.
Berlin is in the heart of Europe and The Kids Want Mobile takes place in the heart of Berlin-Mitte! Berlin is the hot spot for many kids apps developers which is why we’ve chosen this cool, edgy and interesting city. We want to bring the thriving Berlin mobile kids developer community together with developers and publishers from all over the world.
We will organize a pre-conference meetup on the evening of the 18th for all guests of TKWM16 so that you all get a chance to meet on the evening before the conference. Everyone will pay their own food/drinks, we will organize the evening and let you know where it takes place a few weeks before the conference.
And then we will give you the chance to showcase your Apps at our conference. We have reserved a slot after lunch from 2-2.30pm in our program, where we will have an area of our venue in which you can showcase your App! Oleg, founder of BUBL will be curating this part of our conference, so please send him a short email if you want to show your App to the guests of TKWM in this slot: firstname.lastname@example.org Please bring your own device for this!
An amazing venue!
After having been in the event location PLATOON for the last 2 years, we are so proud to present an amazing new venue to you for The Kids Want Mobile 2016 to you. Our conference will take place in the “Alte Teppichfabrik“, a location that is just perfect for our meet-up as we will also have the chance for breakout sessions to discuss topics in more detail.
An all inclusive event!
We’ll take care of you! We’ve planned this event just how we would want the perfect event to be. Free lunch, snacks, coffee and drinks to finish off a fantastic day. All food and drink is included all day. And not just any food. We have hand-picked our favorite coffee place and our favorite restaurants to give you the best Berlin has to offer.
We have decided to finance this event without sponsors. We want to focus on putting all our energy into organizing a great event which you will benefit from and not forget. We want you to mingle and connect with the most important people in the business and not be hassled by sponsors trying to sell you their services.
We can’t wait to see you there!
Attendance of our conference implies the participants` acceptance that any photographs or films made during the conference may be used unconditionally and with no time, geographical or content limits, for editorial and advertising purposes relating to the event.
The event organiser reserves the right to photograph and film the presentations and participants, and to use this material for advertising or publicity material. The participant waives all rights to object to this for any reason. This also applies to any photographs or films made directly by the press with the consent of the event organiser.
Andrea De Marco - Lead iOS Developer at KidzInMind
Henrik von Bodenhausen
Henrik von Bodenhausen started his career in print media but soon turned to new media. He worked for Viacom as a director interactive for more then ten years. At Viacom he was responsible for the editorial and social media teams in northern Europe. He won the 2015 internal innovation program in Europe with his pitch for a international MTV-YouTube strategy. Henrik von Bodenhausen has started lecturing on social media and mobile marketing in 2015. He is also a consultant for YouTube marketing – supporting brands and agencies with video content marketing. In his spare time he writes articles on Wikipedia, always stunned by the SEO effectiveness of the internet encyclopedia.
Alexander Nasonov - Co-founder, Bobaka
Publishing and digital marketing opportunities in CIS region
Bobaka is a media projects operator with over a million of monthly unique users, a developer and a publisher of children’s games and mobile apps targeted to the younger audience. With our latest app Green Riding Hood being the iPad App of the Year 2015 chosen by App Store and most of our mobile and digital projects being on the tops of different charts we would like to present a range of publishing and marketing opportunities in CIS region for our western colleges as well as to search for worldwide operations partners.
Alexander Nasonov is co-founder and executive producer at Bobaka — a digital agency specializing in children’s brands and focusing on children as a special audience. Alexander possesses a significant experience in both paid and free-to-play mobile, casual and mmo games and is dedicated to quality of the projects in terms of art-direction and gameplay. He’s got Ph.D in consumer behavior of gamers.
Christoph Niemann - Illustrator, artist and author
Christoph Niemann is an illustrator, artist, and author. His work has appeared on the covers The New Yorker, Time, Wired, The New York Times Magazine and American Illustration, and has won awards from AIGA, the Art Directors Club and The Lead Awards. His first project in the App space was the App “Petting Zoo” which reached worldwide fame.
Jaana Nykänen - CEO of Divine Robot
Lucas Zanotto - Founder of YATATOY
Journey of YATATOY
Lucas will tell the story of YATATOY from the beginning. Give inside about the approach of an idea and the design of the YATATOY apps.
Lucas Zanotto comes from a product and graphic design background, became interested in motion graphics and gradually moved on to fully concentrate on working as a director for animation. He loves to combine classic animation with analogue and digital media, playing around and exploring new ways of creating animations and giving his films a very clean, modern feel. Lucas has done commercial work for Google, Amazon, Harper Collins, o2 and is represented by Passion Pictures.
In 2012 Lucas set up YATATOY.com, which has created a line-up of award winning Apps with a high quality standard for kids.
Lucy Gill - Director, Head of Research & Insight Services at Fundamentally Children & Founder of the Good App Guide.
A child-centred, marketing-focus approach: a recipe for successful Children’s apps
Is it really important to involve children in the process of creating children’s apps? How do you spend your marketing budget wisely? Using McDonald’s newly redesigned Happy Studio app as a case study, Lucy will show why a child-centred approach is so critical as well as techniques that work. She will explain how this combined with a strategic marketing approach is the best approach for success.
Lucy is Director, Head of Research & Insight Services at Fundamentally Children, and Founder of the Good App Guide. She is an expert in children’s apps with over 10 years experience conducting user research across literally hundreds of apps for children and families. She is a particular champion of apps that help children learn and develop through play, working with a number of leading brands to support development and marketing.
Martje Abeldt - Territory Director Central Europe & Russia AppAnnie
Overview of categories targeted at under 18’s, Comparing iPhone / iPad / Google play store, Differences in different regions in terms of free downloads / paid downloads / total App Store revenues.
What engagement metrics are important for family apps?
Ollie Sykes - Creative Director at Budge Studios
This talk distills many years of game industry adventures into five minutes, and aims to showcase some valuable creative strategies and philosophies discovered along the way. No matter the platform or genre, the commandments of creativity are an unwavering beacon that can help fashion some of today’s most compelling and exciting experiences.
Originally from England, Ollie is currently the Creative Director for Budge Studios in Montreal. He has been in the games industry for over twenty years and has worked on a whole host of different titles, across genres, platforms and audiences. He also teaches games design at university level, is a avid game lover and closet viking. He’s always looking for new ways to make magic happen in everything he works on.
Peter Machat - Artdirector at wonderkind
Pierre Abel - Founder of L'Escapadou
L’Escapadou Educational Apps Success
Raul A. Gutierrez - CEO & founder, Tinybop
Raul Gutierrez is the founder and CEO of Tinybop Inc., a Brooklyn-based studio of designers, engineers, and artists building elegant, educational iOS apps for kids around the globe. Their apps include The Human Body, Plants, and Homes. Tinybop champions curiosity, tinkering, and good plain fun. Inspired by vintage children’s books, toys, and films, the company designs digital toys that dive into the wonders of our everyday world.
Timo Dries - Chief Product Officer at Fox & Sheep
There’s no second chance for a first impression – The pitfalls of on boarding new users
Over the last few years casual game companies like Pretty Simple, Supercell, Wooga or King developed simple and innovative ways to push app optimisation, numbers driven design and first user experience to a whole new level and made games – by far – the most lucrative category on the app store.
Timo will give us a glimpse of the most practical onboarding methods as well as a lot of examples on how we can improve the first user experience of our apps.
As a kid Timo always wanted to work for Disney. At age 10 he discovered the electric guitar and stopped developing his drawing skills. Today he is CPO of Fox & Sheep, responsible for the idea, vision, look and feel as well as the realisation of new, innovative kids apps for iOS and Android. Throughout his years at Nickelodeon and Wooga, Timo developed a deep passion for user experience and usability. His stickman mock ups still look like drawings of a 10 year old though.
Tom Buyckx - Chief Commercial Officer at Dr. Panda
Dr. Panda is a successful kids game developer, bringing it’s games to kids around the world. Our home country China, comes with many opportunities, but also with one big challenge: one of the most fragmented Android markets in the world. How should you deal with this as a developer and should you try it at all?
Tom Buyckx joined Dr. Panda as Chief Commercial Officer in 2015, after having worked at Google for 8 years. Tom is passionate about marketing, business development and sales, which he considers all strongly connected. His goal is to build out the Dr. Panda brand whilst maintaining a strong focus on revenue of Dr. Panda games worldwide.
Valérie Touze - Co-founder of Edoki, Unique Montessori Apps
The Combining Forces Approach
Edoki and Seven Academy, two educational app developers for kids with offices in Paris, London and Montreal have decided to merge their activities in October 2015. Why? What does it really mean? How is it implemented? What are the short-term results?
Co-founder of Edoki Academy, Valérie has a dual background in Business and Montessori teaching. She has lived and worked in Montreal, Paris and London where she currently resides and from where she manages the firm’s Marketing and International Development activities.