Henrik von Bodenhausen started his career in print media but soon turned to new media. He worked for Viacom as a director interactive for more then ten years. At Viacom he was responsible for the editorial and social media teams in northern Europe. He won the 2015 internal innovation program in Europe with his pitch for a international MTV-YouTube strategy. Henrik von Bodenhausen has started lecturing on social media and mobile marketing in 2015. He is also a consultant for YouTube marketing – supporting brands and agencies with video content marketing. In his spare time he writes articles on Wikipedia, always stunned by the SEO effectiveness of the internet encyclopedia.

Publishing and digital marketing opportunities in CIS region 

Bobaka is a media projects operator with over a million of monthly unique users, a developer and a publisher of children’s games and mobile apps targeted to the younger audience. With our latest app Green Riding Hood being the iPad App of the Year 2015 chosen by App Store and most of our mobile and digital projects being on the tops of different charts we would like to present a range of publishing and marketing opportunities in CIS region for our western colleges as well as to search for worldwide operations partners.

Alexander Nasonov is co-founder and executive producer at Bobaka — a digital agency specializing in children’s brands and focusing on children as a special audience. Alexander possesses a significant experience in both paid and free-to-play mobile, casual and mmo games and is dedicated to quality of the projects in terms of art-direction and gameplay. He’s got Ph.D in consumer behavior of gamers.

Christoph Niemann is an illustrator, artist, and author. His work has appeared on the covers The New Yorker, Time, Wired, The New York Times Magazine and American Illustration, and has won awards from AIGA, the Art Directors Club and The Lead Awards. His first project in the App space was the App “Petting Zoo” which reached worldwide fame.

Journey of YATATOY

Lucas will tell the story of YATATOY from the beginning. Give inside about the approach of an idea and the design of the YATATOY apps.

Lucas Zanotto comes from a product and graphic design background, became interested in motion graphics and gradually moved on to fully concentrate on working as a director for animation. He loves to combine classic animation with analogue and digital media, playing around and exploring new ways of creating animations and giving his films a very clean, modern feel. Lucas has done commercial work for Google, Amazon, Harper Collins, o2 and is represented by Passion Pictures.
In 2012 Lucas set up YATATOY.com, which has created a line-up of award winning Apps with a high quality standard for kids.

A child-centred, marketing-focus approach: a recipe for successful Children’s apps

Is it really important to involve children in the process of creating children’s apps? How do you spend your marketing budget wisely? Using McDonald’s newly redesigned Happy Studio app as a case study, Lucy will show why a child-centred approach is so critical as well as techniques that work. She will explain how this combined with a strategic marketing approach is the best approach for success.

Lucy is Director, Head of Research & Insight Services at Fundamentally Children, and Founder of the Good App Guide. She is an expert in children’s apps with over 10 years experience conducting user research across literally hundreds of apps for children and families. She is a particular champion of apps that help children learn and develop through play, working with a number of leading brands to support development and marketing.

Overview of categories targeted at under 18’s, Comparing iPhone / iPad / Google play store, Differences in different regions in terms of free downloads / paid downloads / total App Store revenues.
What engagement metrics are important for family apps?

This talk distills many years of game industry adventures into five minutes, and aims to showcase some valuable creative strategies and philosophies discovered along the way. No matter the platform or genre, the commandments of creativity are an unwavering beacon that can help fashion some of today’s most compelling and exciting experiences.

Originally from England, Ollie is currently the Creative Director for Budge Studios in Montreal. He has been in the games industry for over twenty years and has worked on a whole host of different titles, across genres, platforms and audiences. He also teaches games design at university level, is a avid game lover and closet viking. He’s always looking for new ways to make magic happen in everything he works on.

L’Escapadou Educational Apps Success

Raul Gutierrez is the founder and CEO of Tinybop Inc., a Brooklyn-based studio of designers, engineers, and artists building elegant, educational iOS apps for kids around the globe. Their apps include The Human Body, Plants, and Homes. Tinybop champions curiosity, tinkering, and good plain fun. Inspired by vintage children’s books, toys, and films, the company designs digital toys that dive into the wonders of our everyday world.

There’s no second chance for a first impression – The pitfalls of on boarding new users

Dr. Panda is a successful kids game developer, bringing it’s games to kids around the world.  Our home country China, comes with many opportunities, but also with one big challenge: one of the most fragmented Android markets in the world. How should you deal with this as a developer and should you try it at all?

Tom Buyckx joined Dr. Panda as Chief Commercial Officer in 2015, after having worked at Google for 8 years. Tom is passionate about marketing, business development and sales, which he considers all strongly connected. His goal is to build out the Dr. Panda brand whilst maintaining a strong focus on revenue of Dr. Panda games worldwide.

The Combining Forces Approach

Edoki and Seven Academy, two educational app developers for kids with offices in Paris, London and Montreal have decided to merge their activities in October 2015.  Why? What does it really mean? How is it implemented? What are the short-term results?

Co-founder of Edoki Academy, Valérie has a dual background in Business and Montessori teaching.  She has lived and worked in Montreal, Paris and London where she currently resides and from where she manages the firm’s Marketing and International Development activities.