Matthäus Michalik – Senior Consultant, AKM3

Insight App Store Optimization: How to generate more organic downloads when marketing channels are rare.

Matthäus Michalik is a senior consultant at AKM3 GmbH, a Berlin-based agency that advises companies on search engine optimization (SEO) strategies. Matthäus has developed strategies for large international brands, optimizing their websites to increase organic traffic, as well as App Store optimization.
His talk will be about why publishing an app does not automatically lead to success. Matthäus will tell you how to optimize your app for Google Play and Apple App Store to generate more downloads and achieve greater success. As part of his talk about the dos and don’ts of app store optimization, he will advise you on how to choose the right keywords and what to change to be better listed and more easily found in app stores.

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