Time Lecture
9:30 - 09:40 Elena Pasoli, Exhibition Manager for the Bologna Children’s Book Fair: WELCOME TO BOLOGNA

9:40 - 10:00 Timo Dries, Executive Director at Fox & Sheep and Jens Wiesenhöfer, CEO of KB&B: WELCOME FROM THE HOST & TRENDS IN THE DIGITAL KIDS INDUSTRY

11:00 - 11:30 Jason Krogh - Founder & CEO of Sago Mini: MAKING THE SHIFT TO SUBSCRIPTION

Jason Krogh, founder and CEO of Sago Mini, tells the story of Sago Mini World, the studio’s first subscription-based product. Launched in early 2017, Sago Mini World combines the studio’s catalog of games into a single service accessible through a monthly or annual membership. The creation and launch of Sago Mini World presented many new challenges for a company used to launching stand-alone titles. Jason will share some of the lessons learned along the way and explain why he is more enthusiastic about the subscription model than ever.

11:30 - 12:00 Wolfgang Schmitz, CEO of Ahoiii: FIETE – A LITTLE SAILOR CONQUERS THE WORLD

Wolfgang will tell us about their great adventure of turning a simple kids app to a brand with its own TV series.

12:00 - 12:30 Stéphanie Simonin & Damien Giard, Digital Development Manager & Digital Director of Group Bayard: MIXED MEDIA FROM A PUBLISHER’S PERSPECTIVE – Building a 360°content and distribution strategy across the globe

Bayard group’s editorial strategy is a 360° strategy. Bayard Group aims to reach current and future generations wherever they may be, through stories, non-fiction, international character-based IPs in multiple formats: magazines, books, digital, live events…This strategy of on-going content creation is intimately linked to Bayard Group’s direct relationship with its audience (children and families, students and schools) though its magazine subscriptions and its digital platform Bayam. It is also made possible by Bayard’s close relationship, over the years, with a talented network of innovative authors, illustrators, game-designers…

12:30 - 13:30 BREAK
13:30 - 14:30 Panel moderated by Eldad Ben Tora, Co-founder & CEO of KIDOZ: KID-FRIENDLY MONETIZATION





Valerie Touze, CEO of Edoki




Emmet O’Neill, CPO of Touch Print / Story Toys




Damien Bruneau, CEO of TutoToons


14:30 - 15:00 Silvia Borando, Editorial Director of minibombo: FROM PAPER TO SCREEN

What are the similarities and differences of creating content for paper and screen? What comes first, the book or the app? In this talk, Silvia is going to explain minibombo’s philosophy and approach to storytelling both on paper and digital screen and the relation between these two peculiar media.

15:00 - 15:30 Joseph Knowles, Head of Communications at Hatch: MAKING GAMES FOR KIDS IN A TRANSMEDIA WORLD

It is said that children live in a “transmedia” world, moving seamlessly between toys, books, comics, animation, movies and video games. Accordingly, kids want their favorite characters and stories to follow them from medium to medium, within a consistent storyworld. But there are many practical barriers for many IP owners with transmedia ambitions, especially when it comes to mobile games with the dominant monetization model focusing on microtransactions. This is radically different from other children’s entertainment, and is holding games back from younger audiences. In this talk we’ll explore the advantages of subscription-based monetization for parents and children, and how we as an industry can grow the market for premium interactive children’s entertainment.

15:30 - 16:00 Marc Goodchild, Head of Digital Content Strategy & Product, Turner EMEA: WHERE APPS MEET TELLY IN THE KIDS UNIVERSE

What comes first – the TV show or the app? Does it matter in today’s fragmented entertainment landscape, in which the universe of a brand is limitless? Hear how a global entertainment company is “reimaging TV” to stay relevant and offer kids the best entertainment experience with new and fan-favourite brands.

16:00 - 16:30 Chris Lindgren, Play Designer and UX Researcher: DESIGNING FOR CHILDREN’S RIGHTS

As a community of designers we can make a difference by collaborating and putting children’s best interest first. That is exactly what the initiative called Designing for Children’s Rights are taking on. This talk will highlight areas within children’s tech that holds great possibilities but also deserves extra care. And share some hands-on methods for this purpose used by the kids’ app studio Toca Boca.

16:30 - 17:00 Timo Dries, Executive Director at Fox & Sheep: SHINE BRIGHT LIKE A DINO (WHAT TO CONSIDER WHEN ATTACKING A T-REX WITH A TORCH LIGHT)

In 2018 Fox & Sheep wanted to try something new. So they left their comfort zone of cute characters and bright colours and set out to a new adventure: A mindful app for the whole family that doesn’t feed on the player’s dopamine levels. Timo will give insights on how Fox & Sheep approached this project and most importantly what worked and what went horribly wrong.

17:00 Sponsored by TutoTOONS: NETWORKING EVENT

TutoTOONS team invites all TKWM attendees to stay for snacks, drinks and networking after the conference. Catch up with like-minded kid tech industry experts, strengthen professional relationships and make new connections!